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Social media can be a powerful tool in your marketing portfolio, but use it the wrong way and you might alienate your customers. We’d like to outline a few social media marketing mistakes and why you should avoid making them. There’s no denying that having a strong social media presence is important for businesses. Customers are so active online that not having one is like being invisible. That said, it can be just as damaging to your business (possibly more so) if you handle social media the wrong way.
Here are few worst social media blunders you as a business owner can make.
Overselling Yourself
A social media presence is just that: social. People don’t check out your website or Twitter page to get hit with non-stop commercials about your services and prices They want to get to know you. They want to team something. They want to have a conversation. While it’s perfectly fine to plug your business every few posts, it’s imperative to emphasize socializing with your customers. Just keep it professional.
Being Offensive
This point shouldn’t need saying, but unfortunately, offensive posts happen all the time. While social media may be less formal than other business-related environments, that’s no excuse for posting material that includes racial slurs, insults towards religious groups, radical political views, or jokes about victims A good rule is, if you wouldn’t say it to a customer’s face, don’t post it. And since many well-meant sentences get lost in translation, have someone else proofread your posts before you publish them. Not using the utmost tact and social awareness could cost you your business’s reputation.
Spreading Yourself Thin
These are almost as many social platforms as there are fish In the sea. It isn’t necessary to have a presence on every one of them. Identify the ones that matter to your customer base (such as Facebook, Twitter, and Instagram) and concentrate on building a lively, recognizable, and entertaining profile on each. Trying to do too much can result in you not being able to post frequently enough to each platform; in turn, you become guilty of the next mistake.
Ghosting Your Customers
Ghosting means doing a disappearing act. If you post to your social media outlets only once a month at best, you’re going to lose your customers’ interest. People want to see engaging content on a regular, predictable basis. If customer John logs on to your website or Facebook profile and sees a jumble of erratic posts with weeks, even months, between each, he’s going to assume something is wrong. Chances are, he won’t come back. To stay relevant, you must post at least once a week and preferably more often than that.
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Thanks for reading & Good luck selling!